Nike's Pop Culture Meets Sporting World's Sub-Culture

Nike SB ("SB" for skateboarding) was launched in 2001, Nike 6.0 (named for six action sports activities) was started in 2005, and Nike Snow (covering snowboarding and skiing) was launched in 2007.
Women are under-represented among the top-earning athletes as Sharapova emerged the only athlete in the distaff side to make it to the top 50 for the second straight year. She ranks 29th with earnings of $24.2 million, largely from her lucrative Nike Zoom Kobe deal, which pays her royalties on her lines of tennis apparel and Cole Haan shoes.
Completing the top 10 list of highest paid athletes are tennis’ Roger Federer, 4th; golf’s Phil Mickelson, 5th; soccer’s David Beckham and Cristiano Ronaldo, 6th and seventh; Alex Rodriguez of baseball,8th; racing ace Michael Schumacher, 9th; and Lionel Messi, also of soccer, 10th.
Federer is listed to have the most impressive endorsement portfolio in sports with 10, including those with Women's Nike Dunks Low, Credit Suisse, Rolex and Wilson, where most of his $47million income comes from. Mickelson, in spite of having been diagnosed to have been suffering from psoriatic arthritis, still able to earn $46 million. Becham earned $40 million in the same period, Ronaldo $38 million, Rodriguez $35 million, Schumacher $34 million and Messi $32.3 million. The magazine’s figures were based on salaries, bonuses, prize money, appearance fees, licensing and endorsement income in the 12 months ending May 1. Taxes or agents’ fees were not deducted.
And in 2002, Nike Dunks purchased Hurley International LLC, an established action sports brand based in Costa Mesa, Calif. Hurley is often a co-sponsor with Nike of action sports events, as is another Nike subsidiary, Converse Inc. of North Andover, Mass.
"They've been going after the action sports market for a while now," said Mitchel J. Kummetz, a senior research analyst specializing in active and outdoor sportswear for the Robert W. Baird & Co., Inc. "Initially to no real avail -- which is part of the reason they acquired Hurley."
Nike also stumbled in its first marketing presentations to the action sports core. The initial commercials of at least a decade ago, Kummetz said, indicated the company did not identify with the consumers they were pursuing.
Sneaker customizer Vursus of Germany has just created a kick many will wish went into production. Taking cues from the South Beach edition of the Nike LeBron 8s, Versus has dubbed his creation the csdunks Air Max 1 “Miami Vice.” The color blocking on these kicks screams Miami, and will pair up perfectly with a wide collar, short-sleeved, white button up. Though the colors are rich and ornate, the schematic is fairly simple with a teal base offset by black and infrared accents. The look is driven home via the icy infrared sole. Though these kicks may be a one-off, you can due your best to replicate the look on csdunks.
But about five or six years ago, Women's Nike Air Force 1 got lucky. "It's almost like the market discovered them versus them doing a lot to create demand for their product," Kummetz said.


3 Basha juniors headed to Nike Elite 100

Dirk Nowitzki is only four games away from winning his first ever NBA Championship. Nike is commemorating the event with a special Nike Hyperdunk 2010 Dirk Nowitzki PE. This pair sports a simple yet elegant design. A predominately white upper is complimented with blue and black accents on the tongue, laces, Swoosh, heel cup, inner liner, midsole and outsole. This is reminiscent of another Dirk Nowitzki PE we previewed last month. Which pair looks better?
 With James now three victories away from his first NBA title, the Nike endorser is expanding his business portfolio via a financial stake in a planned retail store owned by Chris Julian and other investors. Details via a media alert Thursday: On the heels of a stunning Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, NBA MVP, business mogul and fashion icon LeBron James has announced that he will launch a new, modern luxury concept store in Miami for fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 product, will be called Unknwn.
The amazing fact about this sneaker is that Nike Dunks has not set any time limit for its release yet, but a lot of followers are keeping a regular track on any news or updates related to it. We have seen many interesting and unique colorways of Nike Zoom Hyperfuse being released off-late. Here, we are looking at a Hyperfuse that is a combination of the cleanest and the simplest colorways, but it is placed with the attributes of comfort and toughness, the signs of core-sportsmanship. Although, not yet released, but once you put your eyes upon it, you would really want it to be within your reach as soon as possible.
The to-be-launched soon, this highly appraised sneaker Nike Hyperfuse is said to be coming in a white royal blue colorway. The upper is predominantly made in white base accented with royal blue. This Zoom Hyperfuse has set itself apart from other Hyperfuse kicks through its unique details and color scheme.
 Nike Hyperdunk 2010 " USA " White Sport Red
An all-white upper is complemented with royal blue swooshes, mid-sole, liners and laces. The main feature that sets it apart from any other colorways is the unusual diamond design in royal blue, on a wide area covering the ankle from one border of the tongue to the other. The ventilated fuse uppers and flywire are other features that add to this Nike Zoom Hyperfuse’s attractions. The trademark beauty and comfort parameters have been definitely retained in this Hyperfuse as well.


Here are the latest colorways from Nike Air Max 90 collection due out in Fall. Priced at $140 USD, available in black, navy and red slated for a late July release date. I can definitely see myself buying all 3 colorways for this summer, stay tune for more details and be sure to check with your local Nike retailers for more release details.
Following up on the initially seen Air Max 1 Hyperfuse, Custom Nike Sportswear also apply Hyperfuse technology to its ultra iconic Air Force 1. Much like its performance counterpart, the Air Force 1 version features a three layer construction that embodies stability, breathability and durability. Look for a release via select Nike Sportswear retailers in the near future.
Continuing to dig up a number of vintage styles from its archives, Nike has re-issueed the classic Vintage Low model in this sinful, red and white colorway. Made from a genuine suede upper with a contrasting white vulcanized sole, elongated swoosh and cotton laces, the sneaker is all you need to put the finishing touches on your summer look.
It’s easy to think of the Nike SB Zoom FP as just another skate shoe. The silhouette is simple, clean and can often be overlooked when placed in side-by-side comparisons to other Nike Dunks SB models. However, it remains one of the most technically sound kicks in the skating realm. Designed by Eric Koston, this pair uses an abrasion-resistant upper, Zoom Air, a slip-on inner bootie, exterior heel support, and an extremely sticky outsole with improved flex pattern. This particular colorway features a great mix of white and gold tones with a stripe on the forefoot midsole. Look for this pair to hit most Women's Nike Dunks High retailers later this summer.
It's official: 6-foot-10 junior-to-be Maurice Kirby is now a Basha Bear. Coach Brad Pinter said the forward/center, Arizona  State commit enrolled in the school on Wednesday. Kirby will be playing basketball at his third high school in three years. He started his career at Flagstaff High. He played his sophomore season at Poston Butte, where he averaged double figures scoring and rebounding.


The Stat Line Of The Night — 5/31/11

In 11 MLB seasons, Cubs pitcher Carlos Zambrano has a .240 average at the plate.  In 641 at bats, he has struck out a total of 226 times, which equals over one-third of his at bats.  Therefore, you would think that the 30-year-old from Venezuela would be used to striking out these days, but that didn’t appear to be the case last night during a game against the Houston Astros.
Nike Blazer SB Low Black Blue

Nike Blazer SB Low Black Blue

With a runner in scoring position, Zambrano whiffed on strike three, ending the inning and causing him to take his frustrations out on the bat.
Nike Blazer SB Low Black Red

Nike Blazer SB Low Black Red

At first, it appeared as though the bat would survive Zambrano’s wrath, but as every Gatorade cooler knows, Zambrano’s wrath is never complete after only one blow.

In case you were wondering, the Astros scored 6 runs in the ninth inning, en route to the 7-3 come-from-behind victory.  Here is a look at Zambrano’s bat-breaking blowup.

Nike Stock To Go Ex-dividend Tomorrow (NKE)

Daniel Ghattas, 21, of Woodland Hills, had been in line since 4 p.m. Tuesday to make sure he would be able to get a pair. "I've been collecting Nike Dunks shoes since I was 4-years-old," said Ghattas.
In the 10 days after the Minnesota Lynx made Maya Moore the No. 1 pick in April's WNBA draft, the team sold more than 250 season tickets to new buyers, including men who never have attended a league game.

She became the first women's basketball player to sign with Kid's Nike Dunks Jordan Brand. Lynx sponsors and other WNBA teams have asked about building marketing campaigns around her.
Nike Dunk High SB Skate Shoes - Blue / Black / Yellow
"I'm here to play basketball, to be a great basketball player," Moore said. "That's what I love. But that's given me the opportunity to have a voice, and I want to use it in a meaningful way."
The 33 year old Haroshi is a sustainable focused artist and skateboarder based in Tokyo. Though he has been creating amazing pieces of sculpture from recycled skateboards for almost a decade, he had been operating under America's radar until earlier this year. All that changed when he was commissioned to create a Dunk shoe by Nike Dunks SB, and create he did. The result was a 3D sculpture made out of skateboards once used by the Nike SB skateboarding team.
The shoes were sold for $110 nationwide and are said to be on sale for this one time only. Customers were limited to one pair of shoes each, and received bracelets to be able to go inside the store.

The Nike store in Camarillo let customers inside in groups of about five to buy the shoes. The shoes were sold out in less than an hour and many people were left without a pair.


2011 Nike EYBL Session #3, Los Angeles ‎

The successor Nike Dunks Project came to Pittsburgh in the mid-1950s. Named for the Greek goddess of victory, the anti-aircraft missile system the Army developed consisted of a site for radar and a launch to house missiles. The two components were located within miles of each other and staffed by Army personnel and Guard units.
Once the long holiday weekend is over, head on over to your local skate shop, as the Nike SB Zoom Stefan Janoski “Woodgrain” is expected to begin shipping early this week. The shoe features an eye-catching brown woodgrain over the upper, against a tonal Swoosh, leather laces and a contrasting white midsole. Hit the jump for a couple more looks, including one of the really dope cork-style insole, and feel free to let us know who is stocking this shoe already.
The Nike sites cost about $1 million each and included three underground missile silos, personnel shelters, test buildings, generator buildings, administrative buildings and barracks.
Though summer may just have started shining in the Northeast, the innovators at the Nike Blazer SB Low Sportswear design kitchen are already looking towards the cooler months to unveil their latest kick creations. For fall 2011 Nike Sportswear has spruced up the Air Max 1 with a canvas coated upper and three newly color-blocked patters to choose from. The look for the time honored classic is subtle and sophisticated, and will make a handsome addition to any sneaker collection. All three options are off-set with one accent color, a white mid-sole and inner lining to drive the clean look home. While you may already have a few pairs of Air Max 1s in your weekly repertoire, it never hurts to intersperse some canvas in your life for a refined style. Check for these once schools starts back in session.
Young worked in missile maintenance for the Army and then became a warrant officer with the Guard, working as a systems repair technician. In the early 1960s, he was stationed in Indiana Township and then at the North Park launch site as a missile assembly technician.
Nike Dunk High Custom Batman
To document the impact of this drop in enforcement, professor Qian put together data on production costs, sales, and retail prices for 31 brands with serious business in China, including multinational giants like Nike Zoom Kobe and Reebok and local favorites like Li-ning and Anta, each with Chinese market shares comparable to Nike's. She obtained similar figures for counterfeiters from QTSB and records seized from counterfeit factories by enforcement authorities.


next summer's Olympic Games

It is not only the athletes that will be competing for first place at next summer's Olympic Games. Adidas, the German sportswear brand, plans to use the games as a springboard to overtake its arch rival Nike Dunks as the biggest sportswear company in the UK.

Custom Nike Dunks is currently market leader in the UK with an 18pc share of the ultra-competitive £4.3bn sportswear market. Adidas is in second place with a 15pc share, but hopes that its status as official sportswear partner of the Games will help it achieve its goal of overtaking Nike by 2015 at the latest.

As well as kitting out the athletes in 25 of the 26 Olympic sports – equestrianism requires very specialised equipment – Adidas will dress the 70,000 Olympic volunteers, provide the outfits for the pre-games torch relay and create clothing for the athletes to wear in the Olympic Village.
Custom Nike Dunk High 'Riddler'

Custom Nike Dunk High 'Riddler'

Adidas is also the Games' official clothing licensee, and will sell Olympic-themed and branded clothes through its own stores and third-party retailers, such as Tesco and Asda. On top of this, it has appointed Stella McCartney, the designer and daughter of Sir Paul, as the creative director of Team GB. She will provide the team with garments such as their signature tracksuits and has also designed more fashionable "capsule" ranges that will be available on the high street. (High street retailer Next will provide Team GB with their formalwear, such as the suits for the opening ceremony.)