What would you pay to see 2,000 sneakers?

They are the five people who outbid everyone else on eBay to win a Willy Wonka-style tour of the ShoeZeum, a warehouse in San Diego's Old Town containing a private collection of 2,000 Nike sneakers, 200 Michael Jordan posters and a ton of sports memorabilia and baubles.
They collectively paid $1,060.80 for the privilege to peek inside the ShoeZeum last Saturday night and bring a single guest. The winning bids ranged from $170 to $255. Auction proceeds went to LIVESTRONG, the Lance Armstrong Foundation, a big Nike High charity.
According to The Isles of Scilly Steamship Company, Nike Engineering will continue to provide marine and mechanical engineering services to the Isles of Scilly and it will continue to be based at the Porthmellin Industrial Estate.
Current proprietors Nigel Bromham and Keith Symons will also continue be work for Nike Engineering.
Jeff Marston, chief executive of the Isles of Scilly Steamship Company, said: "We are delighted to acquire Nike Engineering Limited and expand our portfolio with the addition of this important business on St Mary’s. The acquisition of Nike Engineering Limited will provide more choice for our customers and means that we can continue to expand on the diverse range of services that the Isles of Scilly Steamship Company offers.
“Nigel and Keith are two dedicated, skilled and experienced professionals and we would like to reassure people that it will be business as usual. We hope that we can continue to work with them to further improve the high levels of service already provided. Nike Engineering has established a great reputation for efficiency, quality and competency and we want to build on this by maximising opportunities for servicing existing clients, as well as attracting new business."
The ShoeZeum is the brain child of USD law and business school graduate Jordan Geller. It's the warehouse where he built a successful business buying new Nikes at discount and selling hundreds of them a day online. Now, it reeks of sneaker history that makes Nike LeBron executives board jets in Oregon to visit.
The tour for the Golden Ticket winners began at 7 p.m. and quickly exceeded expectations. Geller brought in Phil's BBQ for dinner, gave each person a pair of mounted black Nike Dunks and paint to personalize each set and stayed past 1 a.m. with the handful of people who couldn't bring themselves to leave.
"Going into it, I thought it was just going to be a little one-hour tour and then he'd send us on our merry way, but boy was a I wrong," Arce said.

Arce is a San Diego firefighter. He's 37 and probably has about 120 shoes himself. In the past five years, his collecting has slowed down. Now, he just buys shoes for his children, 4 and 2.

Purser, 27, works in information technology in the U.S. Navy and was the last person out the door at the end of the tour. He has several hundred pairs of shoes in his own collection and has his mounted Nike Dunks on his turtle tank.